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Haas INNOV8 Case Competition

The Berkeley Haas INNOV8 case competition brings together top MBA students from around the world to tackle real business challenges facing brand managers.  We couldn’t be more excited to partner with Clorox, this year’s title sponsor. This year’s competition will feature a case study written in partnership with the Burt’s Bees Brand team, focusing on strategic recommendations for product innovation in cosmetics.

Innovation is fueled by diverse teams with diverse backgrounds.  In the past, teams with the best ideas have been comprised of first-year and second-year MBAs, representing different work experiences and life experiences.

Team Registration started Wednesday, August 29th and remains open until Thursday, September 20th.  The virtual first round case will be distributed by Friday, September 21st and submissions will be due on Sunday, September 30th.  Finalists will be announced on Tuesday, October 2nd.

Submitted by Rafael Sanchez, Haas ’19 MBA Candidate

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