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50 years ago: Jet magazine article about new Consortium

The March 16, 1967, Jet Magazine article turned at least one of our earliest members on to The Consortium, which was just recruiting its first students at the time.

In early January, we introduced you to a member of the first Consortium class, Carl Bradford, and shared a thank-you letter he sent founder Sterling Schoen after he received his MBA from Indiana University-Bloomington. In that piece, we recalled that Bradford first heard about The Consortium from a Jet Magazine article in March 1967.

We found the article.

The March 16, 1967, edition of Jet Magazine, including an article about The Consortium, which was just recruiting its first class of students. Original Consortium student Carl Bradford mentioned the article in a letter to Sterling Schoen inquiring about the program.
The March 16, 1967, edition of Jet Magazine, including an article about The Consortium, which was just recruiting its first class of students. Original Consortium student Carl Bradford mentioned the article in a letter to Sterling Schoen inquiring about the program.

The March 16, 1967, edition of Jet featured a detailed report on the Mississippi car-bomb assassination a few weeks earlier of NAACP treasurer Wharlest Jackson—complete with shocking photographs and interviews with chapter president George Metcalfe, who had survived a similar attack 18 months earlier.

News items ranged from the possible marriage of “comely cow-girl” Ena Hartman and Oscar-winner Maximillian Schell to the San Francisco mayor’s failed effort to overturn “whites-only” membership restrictions at a private club where he belonged.

Buried on page 48 of the edition: A 159-word article that never mentions “The Consortium,” but outlines the purpose and opportunity of the new organization. This is the article Carl Bradford saw, prompting an inquiry letter to Sterling Schoen the same day.

Here is the full text of the Jet Magazine article.

Free Fellowships, Tuition In Business For Negroes

Page 48 of the March 16, 1967, Jet Magazine. This is the article that appeared about The Consortium.
Page 48 of the March 16, 1967, Jet Magazine. This is the article that appeared about The Consortium.

Several fellowships plus free tuition are available to Negro college graduates to fill the gap between the supply and demand for qualified Negroes in the business management career field.

The fellowship program, created at the University of Indiana, Washington University and University of Wisconsin, is designed to provide formal graduate business study in the regular Master of Business Administration curricula at one of the sponsoring schools.

The primary objective is to provide for future executives the capacity to deal with problems of choice, complexity and change involved in the successful management of a complex firm in an ever-changing environment.

Each student accepted will receive a fellowship of $2,500 a year for living and personal expenses, plus paid tuition, and $500 a year for each dependent up to a maximum of two. Address inquiries and applications to: Dr. Sterling H. Schoen, Graduate School of Business, Washington University, Box 1132, St. Louis, Mo. 63130.

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